Need Help Choosing the Right Lubricant
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Need Help Choosing the Right Lubricant
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Need Help Choosing the Right Lubricant
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Our Milestone
A journey of growth, highlighting key milestones in innovation and quality
2008
Company Established
PT. Utama Karya Niaga was founded, focusing on coal trading, and industrial supply solutions
2009
Market Entry
The company began expanding its presence in industrial sectors, supplying lubricants and supporting operational needs across industries.
2010
Introduction of WHIZOL
WHIZOL brand was officially introduced, marking the beginning of a focused commitment to delivering specialized lubricant solutions for industrial and metalworking applications.
2010
Introduction of WHIZOL
WHIZOL brand was officially introduced, marking the beginning of a focused commitment to delivering specialized lubricant solutions for industrial and metalworking applications.
2011
Brand Registration
WHIZOL was formally registered under Indonesia's Intellectual Property Rights (HAKI), strengthening its identity and establishing a recognized and protected presence in the market.
2011
Brand Registration
WHIZOL was formally registered under Indonesia's Intellectual Property Rights (HAKI), strengthening its identity and establishing a recognized and protected presence in the market.
2012 - 2015
Brand Growth and Market Trust
During this period, WHIZOL experienced steady growth, expanding its presence across industries and building trust through consistent product quality, technical reliability, and strong customer partnerships.
2012 - 2015
Brand Growth and Market Trust
During this period, WHIZOL experienced steady growth, expanding its presence across industries and building trust through consistent product quality, technical reliability, and strong customer partnerships.
2016-2021
Industry Expansion
During this period, the company began strengthening its capabilities through direct import activities, expanding its product range and improving supply reliability.
At the same time, it successfully navigated a challenging global situation, maintaining stable operations, supporting clients without disruption, and reinforcing its position as a dependable partner in the industry.
2022-2023
Technical & Solution Development
Focus shifted toward advanced solutions, including customized lubrication systems, technical services, and continuous product improvement.
2024
Introduction of LIQTRO
Building on a long-established presence since 2005-2007, the Liqtro brand further strengthened its collaboration with WHIZOL to drive greater productivity and market growth. This synergy, including the expansion of Liqtro Retail, enhances the company's ability to deliver more comprehensive solutions and reach a broader customer base.
Present
Continuous Innovation & Growth
The company continues to evolve, combining expertise, innovation, and strong partnerships to support modern industrial performance.
Present
Continuous Innovation & Growth
The company continues to evolve, combining expertise, innovation, and strong partnerships to support modern industrial performance.
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